An Integrated Ordered Probit Model for Evaluating University Commuters’ Satisfaction with Public Transport

Transport policymakers need to have an in-depth understanding of public transport (PT) customers in order effectively manage systems and maintain the attractiveness these potential users. This research aims compare perceptions satisfaction levels two groups PT users (habitual occasional) among university staff students regarding quality through a new integrated approach. A sample 500 participants from Budapest, Hungary was used. Two stages analysis were conducted: descriptive conducted first stage, Student’s t-tests independent samples applied identify varying overall satisfaction. Second, ordered probit model (OPM) importance–performance (IPA) used envisage how best prioritize actions for enhancement. The results show that circle commuters, habitual more satisfied with existing service than occasional According findings IPA, users, attribute “information provided” has high priority improvement, whereas cost both user types found be significant all models, contributing factor included possible overkill quadrant, suggesting there might resources needed. model, along case study results, may help operators make better decisions identification areas.